This gentle, yet effective product is a facial-quality cleanser that also excels at washing the hair and body clean without stripping protective oils. Face and body: Apply to wet skin with hands, loofah, washcloth, etc, rub to remove dirt, rinse clean. Directions: hair/beard: apply to scalp and hair and massage vigorously. We’ve painstakingly formulated this product without harsh artificial surfactants, so a little extra handwork helps if your hair is particularly dirty or product-laden.